forbes - September 2025 - Mae Cornes
Inside Alex Bois’s Fight Against Fraud in the Protection Dog Industry
In the early 2000s, a boy sat flipping through a DuPont Registry, drawn to the pages not only for the Ferraris or Bentleys, but for something else. There, in between gleaming hoods and luxury interiors, was a full-page ad: a woman flanked by two black and red German Shepherds. The dogs stood proud, their eyes forward, muscles taut beneath their fur, balanced between alertness and composure. That boy, Alex Bois, didn’t forget them.
Years later, Bois left behind his job in the automotive industry and stepped into a kennel. He joined Canine Protection International (CPI), the company behind that ad, as a trainer. A decade later, he bought it. The ad that sparked his journey now hangs on the wall of his office in Dallas, Texas.
But today, Bois is sounding a different kind of alarm. The protection dog industry, worth more than $1.2 billion and growing fast, is, in his words, “under siege, not by danger, but by delusion.”
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